We built our design around the persona of Alex, a 27-year-old chef who runs to find balance. His needs are simple but demanding: a garment that gives him confidence, handles the early morning cold, and adapts as the sun rises—all while being practical enough to hold just his essentials. The resulting piece is a testament to user-centric design—practical, stylish, and unencumbered.
To build a garment that truly serves the runner, we began with a deep dive into the current technical apparel market. We analyzed industry leaders like Kiprun, Patagonia, Satisfy, and Lululemon to understand the balance between weight, price, and packability. Our research highlighted a critical gap: while many jackets offer protection, few successfully manage the "thermal evolution" of a run—the moment a runner’s body temperature spikes 20 minutes into a session. We identified that the city isn't just a backdrop; it is a complex environment of shifting light and unpredictable micro-climates that requires a more modular approach to performance wear.
The soul of this project lies in its material composition. We selected a high-performance Nylon Ripstop for the primary outer shell to ensure maximum durability at a minimum weight. To address the dual needs of safety and climate control, we integrated reflective textiles for low-light visibility and sport mesh for targeted ventilation. Every detail, from the waterproof closures to the use of recycled plastics, was chosen to align with the "Cyclon" commitment to sustainability. The fabrication process was an exercise in balancing rugged protection with the fluid movement required for high-intensity sport.
Our design phase moved from conceptual moodboards—focused on the "Air Flow" philosophy—to precise digital execution. Using Photoshop and specialized sketching tools, we iterated on the silhouette to ensure it embodied the "Urban Explorer" aesthetic: sleek, sporty, and elegant. These digital prototypes allowed us to visualize the AirFlow system and the placement of modular panels. By layering textures and technical CMF (Color, Material, Finish) details digitally, we were able to refine the garment's visual identity, ensuring the "Invisible Performance" was felt in the design before the first physical prototype was even cut.
The result is a multi-configuration jacket designed to follow the runner’s journey from the first kilometer to the last. This final piece features a unique modular system that adapts to three distinct environments: Rain/Cold, Rain/Sun, and Full Sun.
Through the integrated AirFlow technology, the runner can adjust their thermal comfort on the move without breaking their stride. Whether it’s the secure storage for essentials or the high-visibility accents for city safety, the "Nature et Sport" jacket is more than a layer—it is a responsive tool for the modern urban athlete who refuses to let the environment dictate their performance.
Work with Jeanne PICHARD CERCLE & Margaux TROLEZ
